OptoIQ.com is the global source for photonics business  news and analysis and for resources in education. In addition, OptoIQ.com provides a community forum in  which to share information and seek answers with other industry engineers, scientists, educators, and students. Together in a digital network comprising Laser Focus World, BioOptics World, and Industrial Laser Solutions, OptoIQ.com engages our audience with in-depth coverage of the latest from business, academia, and  the professional societies, and a host of thoughtful columns and blogs from leaders in the venture capital world and educational organizations. It also delivers access to the technical depth of the full OptoIQ digital network.

OptoIQ.com offers a host of innovative sponsorship  opportunities for your company to reach our audience:  thousands of key decision makers and the next generation of leaders studying photonics.

Powered by the highly respected editorial content, targeted global reach, and trusted technical depth of Laser Focus World, BioOptics World, Industrial Laser Solutions, and OptoIQ.com, the OptoIQ Media Group meets the growing demand for relevant and measurable print and online advertising programs in the photonics and optoelectronics industry.

These well-known digital and print franchises offer a unique opportunity for marketers to place both branding and product information in relevant areas to improve campaign performance. By aligning advertising with content such as print articles, online topic centers, and eNewsletters, advertisers will both reach a worldwide audience of key industry professionals and gain meaningful and measurable results on their marketing programs.

Marketing programs in the OptoIQ Media Group are designed to provide a multitude of ‘push/pull’ opportunities to ensure advertisers are reaching their target markets with a relevant message. From webcasts, white papers, videos, and dedicated topic centers to magazine advertising, buyers guide programs, and industry events, sponsorship programs in our print and digital products offer an outstanding balance of brand awareness, lead generation, traffic driving, thought leadership/education, and SEO strategies. This mix of opportunities gives advertisers the ability to measure the success of their initiatives – an absolutely necessary component to any marketing campaign in today’s challenging environment.

EXCLUSIVE Targeted Banner Advertising at it's Best

Drive targeted traffic to your site and qualified leads into your pipeline with this exciting new opportunity.

Increase visibility and awareness of your brand/solutions with your target audience when they are in active "read and research" mode.

• Unique opportunity to brand yourselves around relevant editorial content that it being viewed every day by your target audience.
• As member's research specific topic based information, they will come across your banners and content assets.
• Your media assets and marketing message will be directly adjacent to editorial content focused on issues associated with your offerings.

Contact your local sales rep for more information.

EXCLUSIVE Topic Based "Push Marketing" to Relevant Audiences

Each month, we deploy targeted newsletters specifically geared to the optoelectronics industry's hottest technologies and applications. What's more, each newsletter is sent to a target audience who have indicated they're interested in particular topic categories. Your advertising message will reach only those optoelectronics and photonics professionals who want more information on YOUR specific products and services - target marketing at its very best!

The exclusive topic based sponsorship is unlike any other, offering unique ad positions to improve overall performance of your advertising messages.

Contact your local sales rep for more information or check out our topic based newsletters.

SMART MARKETING - Leveraging the Power of Social Media

This creative sponsorship program leverages the power of social media and wraps a unique sponsorship model around it. Users are encouraged to visit the site regularly to see the latest optoelectronics IQ questions posed. By answering questions correctly, they will be awarded points toward their own IQ score.

The sponsorship model incorporates both brand and lead generation components providing a well mixed value to the sponsor.

• Branding Component
  Align your brand around any of our topic based optoelectronics frequently updated questions used to engage our audience.
• Lead Generation Component
  As a sponsor you will be able to contribute questions to a quarterly specific IQ topic test and receive leads for a one month timeframe of users who exceed a specific threshold score. The power of prizes are used as incentives for yours take and pass the test.

Contact your local sales rep for more information.

Aligning your Brand Around Editorial Content to Generate Leads

Sponsorship of a Digest offers vendors a unique lead generation vehicle while aligning their brand around original editorial content from relevant PennWell brands, such as Laser Focus World, Vision Systems Design, Industrial Laser Solutions and BioOptics World.

The EXCLUSIVE single sponsor of each Digest topic will be able to align their brand around highly desired editorial content, while generating leads from a targeted audience of users who download the PDF version.

Contact your local sales rep for more information.

Stand out in the market and let them know "Who's Who"

What would you say to a creative marketing vehicle that effectively brands your company, pushes your product’s features and specifications to a targeted optoelectronics audience worldwide, and requires almost no effort whatsoever from you? BRING IT ON? We thought so!

The Custom Podcast Interview is designed to help you gain maximum exposure in the optoelectronics and photonics marketplace. Users do not have to register for this event, so you’re sure to get maximum branding and exposure for your new product! What better way to get the highlights out about your company's product than through a Q&A interview between your product expert and an OptoIQ team member.

Contact your local sales rep for more information.