OptoIQ Internet Portal is the gateway to the most trusted editorial content from Laser Focus World, Vision Systems Design,  Industrial Laser Solutions and BioOptics World - providing the largest relevant audience interested in photonics technology and applications, imaging and machine-vision, lasers for manufacturing and biophotonics marketplaces.

This site was created in an effort to meet the growing demands of relevant and measurable online advertising programs in the optoelectronics/photonics industry.  Collectively, this site offers a variety of vehicles in which to place both your branding and product information on the site we are able to directly align your information in relevant technologies and applications areas to improve performance results.

By aligning advertising messaging and content with relevant topic centers, advertisers will not only reach a worldwide audience of key industry professionals, but gain meaningful and measurable results on their marketing programs.

Our marketing programs are designed to provide a multitude of ‘push/pull’ marketing opportunities to ensure advertisers are reaching their target market with a message that is relevant to the user’s research needs. From topic-centered electronic newsletters, Webcasts, white papers, and podcasts, to virtual trade shows and the innovative OptoIQ Test, sponsorship programs on the site offer an outstanding balance of both brand awareness and lead generation, giving advertisers the ability to measure the success of their initiatives — an absolutely necessary component to any marketing campaign in today’s challenging environment.

Below is a sample of just some of our innovative marketing programs to help you stand out and get better results.  For more information on any of the marketing vehicles below or to speak to a rep about other solutions we have, please contact your local rep.

EXCLUSIVE Targeted Banner Advertising at it's Best

Drive targeted traffic to your site and qualified leads into your pipeline with this exciting new opportunity.

Increase visibility and awareness of your brand/solutions with your target audience when they are in active "read and research" mode.

• Unique opportunity to brand yourselves around relevant editorial content that it being viewed every day by your target audience.
• As member's research specific topic based information, they will come across your banners and content assets.
• Your media assets and marketing message will be directly adjacent to editorial content focused on issues associated with your offerings.

Contact your local sales rep for more information.

EXCLUSIVE Topic Based "Push Marketing" to Relevant Audiences

Each month, we deploy targeted newsletters specifically geared to the optoelectronics industry's hottest technologies and applications. What's more, each newsletter is sent to a target audience who have indicated they're interested in particular topic categories. Your advertising message will reach only those optoelectronics and photonics professionals who want more information on YOUR specific products and services - target marketing at its very best!

The exclusive topic based sponsorship is unlike any other, offering unique ad positions to improve overall performance of your advertising messages.

Contact your local sales rep for more information or check out our topic based newsletters.

SMART MARKETING - Leveraging the Power of Social Media

This creative sponsorship program leverages the power of social media and wraps a unique sponsorship model around it. Users are encouraged to visit the site regularly to see the latest optoelectronics IQ questions posed. By answering questions correctly, they will be awarded points toward their own IQ score.

The sponsorship model incorporates both brand and lead generation components providing a well mixed value to the sponsor.

• Branding Component
  Align your brand around any of our topic based optoelectronics frequently updated questions used to engage our audience.
• Lead Generation Component
  As a sponsor you will be able to contribute questions to a quarterly specific IQ topic test and receive leads for a one month timeframe of users who exceed a specific threshold score. The power of prizes are used as incentives for yours take and pass the test.

Contact your local sales rep for more information.

Aligning your Brand Around Editorial Content to Generate Leads

Sponsorship of a Digest offers vendors a unique lead generation vehicle while aligning their brand around original editorial content from relevant PennWell brands, such as Laser Focus World, Vision Systems Design, Industrial Laser Solutions and BioOptics World.

The EXCLUSIVE single sponsor of each Digest topic will be able to align their brand around highly desired editorial content, while generating leads from a targeted audience of users who download the PDF version.

Contact your local sales rep for more information.

Stand out in the market and let them know "Who's Who"

What would you say to a creative marketing vehicle that effectively brands your company, pushes your product’s features and specifications to a targeted optoelectronics audience worldwide, and requires almost no effort whatsoever from you? BRING IT ON? We thought so!

The Custom Podcast Interview is designed to help you gain maximum exposure in the optoelectronics and photonics marketplace. Users do not have to register for this event, so you’re sure to get maximum branding and exposure for your new product! What better way to get the highlights out about your company's product than through a Q&A interview between your product expert and an OptoIQ team member.

Contact your local sales rep for more information.

Offering Targeted, Niche Recruitment.

Today's economic upheaval has created a unique hiring opportunity for employers - access to a growing pool of highly educated, talented, and experienced professionals in the optoelectronics and electro-optics arena.

Connect with thousands of motivated, hard-working industry professionals who turn to OptoIQ for the most up-to-date information on optoelectronic technologies and applications. Job postings on JobOpps can help you reduce one component of hiring costs and engage with seasoned talent who will position your company for future growth.

This self service model allows you to post your jobs quickly and easily.  Get your jobs posted today!